Insurance4U Case Study - Ali Raza Digital

Generating 1,750 Leads 🎯 at $20.45 Cost Per Conversion 💰

A high-performing Google Ads campaign for Insurance4U, Canada's trusted travel medical insurance provider. Through strategic keyword targeting and conversion optimization, we delivered 1,750 qualified leads at an exceptional $20.45 cost per conversion with a $3.18 average CPC.

🔍 Google Search Ads 🏥 Travel Insurance 💰 $20.45 Cost/Conv 📊 1.75K Conversions
Insurance4U Campaign Visual
1,750
Total Conversions

Exceptional Lead Generation

Generated 1,750 high-quality leads from Canadian travelers actively searching for travel medical insurance, emergency coverage, and visitor insurance solutions.

$20.45
Cost Per Conversion

Outstanding Cost Efficiency

Achieved an exceptional $20.45 cost per conversion, significantly outperforming industry benchmarks for insurance lead generation in the Canadian market by over 65%.

$3.18
Average CPC

Low Cost Per Click

Maintained a highly competitive $3.18 average cost per click in the insurance vertical, demonstrating exceptional Quality Scores and ad relevance optimization.

$35.8K
Total Ad Spend

Efficient Budget Utilization

Invested $35,800 in strategic Google Ads campaigns, delivering consistent lead flow and maintaining year-round visibility for Insurance4U across Canada.

THE CHALLENGE

Connecting Travelers with Essential Coverage

Insurance4U needed to reach Canadian travelers at the exact moment they're searching for travel medical insurance, competing in a crowded insurance market while educating customers about comprehensive coverage.

High-Intent Search Capture

Identifying and targeting travelers actively researching travel medical insurance, emergency coverage, and international health protection.

Competitive Insurance Market

Standing out among established insurance providers while maintaining cost-effective CPCs in a competitive Canadian insurance landscape.

Trust & Credibility Building

Establishing Insurance4U as a reliable, comprehensive provider for medical emergencies, drug coverage, and emergency return services.

OUR APPROACH

Targeted Search Strategy for Travel Insurance

We developed a comprehensive Google Ads search strategy focused on capturing high-intent travelers throughout their insurance research and purchase journey.

01

High-Intent Keyword Targeting

Focused on search terms indicating immediate need: "travel medical insurance Canada", "emergency health coverage abroad", "visitor insurance", capturing users ready to purchase.

02

Service-Specific Campaigns

Created dedicated ad groups for medical coverage, drug/medication coverage, follow-up visits, and emergency return home services to match specific user needs.

03

Geographic Targeting Optimization

Targeted major Canadian cities and provinces where travel insurance demand is highest, optimizing bids based on regional search patterns.

04

Seasonal Campaign Adjustments

Increased budget allocation during peak travel seasons (summer, winter holidays) while maintaining year-round presence for business travelers.

05

Trust-Building Ad Copy

Emphasized comprehensive coverage benefits, emergency medical support, and quick claims processing to build credibility in ad messaging.

06

Conversion-Optimized Landing Pages

Directed traffic to service-specific landing pages highlighting medical coverage, drug benefits, and emergency services for higher conversion rates.

THE RESULTS

Outstanding Campaign Performance

The Google Ads campaign delivered exceptional results across all key metrics, generating high-quality leads at industry-leading costs while maintaining strong visibility.

1,750
Total Conversions
Qualified insurance leads
$20.45
Cost Per Conversion
65% below industry avg
$3.18
Average CPC
Competitive click costs
$35.8K
Total Investment
Full year campaign
437K
Total Impressions
Search visibility
310
Active Days
85% campaign uptime
4.8
Daily Conversions
Consistent lead flow
17,899
Peak Impressions
Single day maximum
11,263
Estimated Clicks
Based on spend & CPC
KEY PERFORMANCE INSIGHTS

What Made This Campaign Exceptional

Several strategic factors contributed to the outstanding $20.45 cost per conversion and 1,750 lead generation performance.

🎯 Superior Cost Efficiency

$20.45 cost per conversion is 65% lower than typical insurance industry benchmarks ($60-80), achieved through precise keyword targeting and exceptional ad quality optimization.

💰 Ultra-Low CPC Achievement

$3.18 average CPC in the competitive insurance vertical indicates exceptional Quality Scores (9-10/10), superior ad relevance, and highly optimized landing page experiences.

📊 Strong Lead Volume

1,750 total conversions with 4.8 conversions per day average, providing consistent, predictable lead generation and steady sales pipeline for Insurance4U.

🔍 High-Intent Keywords

Focused on bottom-funnel search terms like "buy travel insurance Canada", "visitor medical insurance quote", capturing users ready to purchase coverage immediately.

📈 Excellent Conversion Rate

With 11,263 estimated clicks and 1,750 conversions, achieved approximately 15.5% conversion rate - significantly above insurance industry average of 5-10%.

🎨 Conversion-Optimized Ads

Ad copy emphasized trust signals (comprehensive coverage, quick claims, 24/7 support) and clear CTAs, driving higher click-to-conversion rates than industry average.

COVERAGE HIGHLIGHTS

Comprehensive Travel Medical Protection

Insurance4U provides complete medical emergency coverage for Canadian travelers, ensuring peace of mind during international trips.

🏥 Medical Emergency Coverage

Comprehensive coverage for unforeseen medical circumstances including emergency medical bills, lab tests, accidental death & dismemberment protection.

💊 Drugs & Medications

Full coverage for drugs and medications administered during hospitalization, necessary for emergency medical care during confinement as a resident in-patient.

📋 Follow-up Visits

Follow-up medical visits covered when related to the original emergency, ensuring complete care throughout recovery process.

✈️ Emergency Return Home

Coverage for emergency medical transportation back to Canada when medically necessary, including medical escort services if required.

🔬 Lab Tests & Diagnostics

Complete coverage for necessary laboratory tests, diagnostic procedures, and medical examinations during emergency treatment.

🛡️ Comprehensive Protection

All-inclusive coverage ensuring travelers have access to quality medical care anywhere in the world without financial worry.

CTA Visual

Ready to grow your insurance business? 👋

Let's create a high-converting Google Ads strategy that connects your insurance services with customers actively searching for coverage. From keyword research to conversion optimization, I'll help you capture high-intent leads.

Let's Talk
Insurance4U Case Study: 1,750 Leads at $20.45 CPL | Google Ads Success

Generating 1,750 Leads 🎯 at $20.45 Cost Per Conversion 💰

A high-performing Google Ads campaign for Insurance4U, Canada's trusted travel medical insurance provider. Through strategic keyword targeting and conversion optimization, we delivered 1,750 qualified leads at an exceptional $20.45 cost per conversion with a $3.18 average CPC.

🔍 Google Search Ads 🏥 Travel Insurance 💰 $20.45 Cost/Conv 📊 1.75K Conversions
Insurance4U Campaign Visual
1,750
Total Conversions

Exceptional Lead Generation

Generated 1,750 high-quality leads from Canadian travelers actively searching for travel medical insurance, emergency coverage, and visitor insurance solutions.

$20.45
Cost Per Conversion

Outstanding Cost Efficiency

Achieved an exceptional $20.45 cost per conversion, significantly outperforming industry benchmarks for insurance lead generation in the Canadian market by over 65%.

$3.18
Average CPC

Low Cost Per Click

Maintained a highly competitive $3.18 average cost per click in the insurance vertical, demonstrating exceptional Quality Scores and ad relevance optimization.

$35.8K
Total Ad Spend

Efficient Budget Utilization

Invested $35,800 in strategic Google Ads campaigns, delivering consistent lead flow and maintaining year-round visibility for Insurance4U across Canada.

THE CHALLENGE

Connecting Travelers with Essential Coverage

Insurance4U needed to reach Canadian travelers at the exact moment they're searching for travel medical insurance, competing in a crowded insurance market while educating customers about comprehensive coverage.

High-Intent Search Capture

Identifying and targeting travelers actively researching travel medical insurance, emergency coverage, and international health protection.

Competitive Insurance Market

Standing out among established insurance providers while maintaining cost-effective CPCs in a competitive Canadian insurance landscape.

Trust & Credibility Building

Establishing Insurance4U as a reliable, comprehensive provider for medical emergencies, drug coverage, and emergency return services.

OUR APPROACH

Targeted Search Strategy for Travel Insurance

We developed a comprehensive Google Ads search strategy focused on capturing high-intent travelers throughout their insurance research and purchase journey.

01

High-Intent Keyword Targeting

Focused on search terms indicating immediate need: "travel medical insurance Canada", "emergency health coverage abroad", "visitor insurance", capturing users ready to purchase.

02

Service-Specific Campaigns

Created dedicated ad groups for medical coverage, drug/medication coverage, follow-up visits, and emergency return home services to match specific user needs.

03

Geographic Targeting Optimization

Targeted major Canadian cities and provinces where travel insurance demand is highest, optimizing bids based on regional search patterns.

04

Seasonal Campaign Adjustments

Increased budget allocation during peak travel seasons (summer, winter holidays) while maintaining year-round presence for business travelers.

05

Trust-Building Ad Copy

Emphasized comprehensive coverage benefits, emergency medical support, and quick claims processing to build credibility in ad messaging.

06

Conversion-Optimized Landing Pages

Directed traffic to service-specific landing pages highlighting medical coverage, drug benefits, and emergency services for higher conversion rates.

THE RESULTS

Outstanding Campaign Performance

The Google Ads campaign delivered exceptional results across all key metrics, generating high-quality leads at industry-leading costs while maintaining strong visibility.

1,750
Total Conversions
Qualified insurance leads
$20.45
Cost Per Conversion
65% below industry avg
$3.18
Average CPC
Competitive click costs
$35.8K
Total Investment
Full year campaign
437K
Total Impressions
Search visibility
310
Active Days
85% campaign uptime
4.8
Daily Conversions
Consistent lead flow
17,899
Peak Impressions
Single day maximum
11,263
Estimated Clicks
Based on spend & CPC
KEY PERFORMANCE INSIGHTS

What Made This Campaign Exceptional

Several strategic factors contributed to the outstanding $20.45 cost per conversion and 1,750 lead generation performance.

🎯 Superior Cost Efficiency

$20.45 cost per conversion is 65% lower than typical insurance industry benchmarks ($60-80), achieved through precise keyword targeting and exceptional ad quality optimization.

💰 Ultra-Low CPC Achievement

$3.18 average CPC in the competitive insurance vertical indicates exceptional Quality Scores (9-10/10), superior ad relevance, and highly optimized landing page experiences.

📊 Strong Lead Volume

1,750 total conversions with 4.8 conversions per day average, providing consistent, predictable lead generation and steady sales pipeline for Insurance4U.

🔍 High-Intent Keywords

Focused on bottom-funnel search terms like "buy travel insurance Canada", "visitor medical insurance quote", capturing users ready to purchase coverage immediately.

📈 Excellent Conversion Rate

With 11,263 estimated clicks and 1,750 conversions, achieved approximately 15.5% conversion rate - significantly above insurance industry average of 5-10%.

🎨 Conversion-Optimized Ads

Ad copy emphasized trust signals (comprehensive coverage, quick claims, 24/7 support) and clear CTAs, driving higher click-to-conversion rates than industry average.

COVERAGE HIGHLIGHTS

Comprehensive Travel Medical Protection

Insurance4U provides complete medical emergency coverage for Canadian travelers, ensuring peace of mind during international trips.

🏥 Medical Emergency Coverage

Comprehensive coverage for unforeseen medical circumstances including emergency medical bills, lab tests, accidental death & dismemberment protection.

💊 Drugs & Medications

Full coverage for drugs and medications administered during hospitalization, necessary for emergency medical care during confinement as a resident in-patient.

📋 Follow-up Visits

Follow-up medical visits covered when related to the original emergency, ensuring complete care throughout recovery process.

✈️ Emergency Return Home

Coverage for emergency medical transportation back to Canada when medically necessary, including medical escort services if required.

🔬 Lab Tests & Diagnostics

Complete coverage for necessary laboratory tests, diagnostic procedures, and medical examinations during emergency treatment.

🛡️ Comprehensive Protection

All-inclusive coverage ensuring travelers have access to quality medical care anywhere in the world without financial worry.

Insurance4U Performance Visual

Ready to grow your insurance business? 👋

Let's create a high-converting Google Ads strategy that connects your insurance services with customers actively searching for coverage. From keyword research to conversion optimization, I'll help you capture high-intent leads.

Let's Talk

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