Client: Japan Electronics
Industry: Electronics Retail (Consumer Electronics & Home Appliances)
Platform: Google Ads
Campaign Duration: 90 Days
Objective: Increase website traffic, user engagement, and online purchases.
Goals
Drive qualified traffic to the website
Improve user engagement and time spent on site
Generate online purchases of air conditioners and appliances
Achieve measurable lift in new users and conversions
Strategy
Campaign Types: Search, Performance Max, Display (retargeting)
Audience Targeting: In-market for electronics, AC buyers, and remarketing lists
Geo Targeting: Focused on high-intent cities in Pakistan
Ad Copy & Creative: Highlighted seasonal offers, energy-efficient AC models, and EMI options
Landing Page Optimization: Ensured fast load times and mobile-friendly experience
Results (Compared to Preceding Period)
| Metric | Result | Growth |
|---|---|---|
| Active Users | 957,000 | 🔼 76.2% |
| New Users | 889,000 | 🔼 79.4% |
| Engagement Rate | 94.6% | 🔼 17.1% |
| Purchases | 576 | 🔼 51.6% |
Key Wins
Doubled monthly traffic while keeping CPC within target
Retargeting campaign drove ~40% of total purchases
Performance Max campaign scaled efficiently with ROAS improvement
High engagement rate (94.6%) reflects quality audience targeting
My Role
Campaign planning and execution (Search, PMax, Display, Demand Gen, Local)
Budget allocation and bid strategy management
Conversion tracking and GA4 setup
Weekly performance analysis and optimization
What I Learned
Localized ad copy and offer-led creatives significantly improve CTR
Performance Max works well when supplemented with a strong first-party audience
Ongoing CRO and ad testing is key to sustaining growth