AIG Corporate Services Provider

360° Digital & Social Media Marketing
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Brand

AIG Corporate Services Provider

Increase in Facebook Reach

1400%

Increase in Instagram Reach

68.6%

Leads Created

3,132

Lowest Cost Per Lead

AED 10.44

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Project Overview

AIG Corporate Services Provider is a prominent corporate service provider based in the UAE, specializing in company formation and related services. With a reputation for excellence in their field, AIG sought to enhance their lead generation efforts through paid advertising.

Challenge

Before collaborating with us, AIG Corporate Services Provider faced a twofold challenge. They were grappling with a stream of low-quality leads, resulting in inefficiencies and increased costs per lead. Their objective was clear: to attract higher-quality leads while optimizing their lead generation costs.

Approach

Upon taking on the project, our initial step was to perform a comprehensive competitor analysis. Understanding the competitive landscape allowed us to identify gaps and opportunities that could be leveraged to AIG’s advantage. Subsequently, we focused on refining key elements for the paid advertising campaign:

  • Landing Page Optimization: We revamped AIG’s landing page to ensure it resonated with the target audience, was user-friendly, and encouraged conversions.
  • Compelling Offer: Crafting an irresistible value proposition, we formulated an offer that addressed the pain points of AIG’s potential clients and highlighted the unique benefits of their services.
  • Social Proof: Recognizing the power of social proof, we strategically showcased client testimonials and success stories to build credibility and trust.
  • Meta-Optimized Lead Campaigns: Developing and executing meticulously structured lead generation campaigns, we ensured that every aspect of the campaign, from ad copy to targeting, was optimized for maximum engagement and conversions.

Results

The efforts yielded remarkable outcomes for AIG Corporate Services Provider over an 8-month period:

  • Leads Generated: Our strategic approach resulted in the acquisition of an impressive total of 3,132 leads.
  • Cost Per Lead (CPL) Improvement: The campaign achieved a substantial reduction in the cost per lead, dropping from an initial 70.87 dirhams to a highly efficient 10.44 dirhams.
  • Enhanced Reach: AIG’s reach on Facebook experienced a staggering increase of 1400%, broadening their exposure to a much larger and relevant audience.