Meta has rolled out several updates to improve ad performance and streamline campaign setup. Here’s what you need to know:
1. New 1-Day View Attribution for Sales Campaigns
Advertisers using Maximise Value of Conversions in Sales campaigns can now include 1-day view attribution, tracking conversions within a day of viewing an ad. This can help assess immediate ad impact.
To use this, set up a Sales campaign with ‘Website’ as the conversion location and ensure purchases are tracked via Meta Pixel or CAPI.
Accounts must have at least 30 optimised click-through purchases in the past 7 days to qualify.
2. Connect Google Analytics for Early Access to Updates
Meta now invites advertisers to integrate Google Analytics to gain insights and unlock new ad system updates.
💡 Steps to connect:
Go to Events Manager > Partner Integrations > Google Analytics.
Select your GA property and choose traffic sources (Meta-only or all).
Map Google Analytics events with Meta conversion events.
3. Campaign Setup & Audience Targeting Changes
Meta is shifting towards Advantage+ defaults, but manual audience targeting is still available:
To manually adjust targeting, go to the Ad Set level > Audience section > Click “Further limit the reach of your ads.”
Ensure that settings like age and gender are not set to “Use as a suggestion”, unless preferred.
New Features & Improvements
Target Frequency Control – Now available for Reach & ThruPlay goals.
Managed Meta Accounts – No personal Facebook account needed for access.
Chat with Leads – Engage with prospects immediately after they fill out a lead form.
Manual Placements Hidden – You now need to expand “Show more settings” to access manual placements.
4. Ad Set Budget Restriction
For Leads/Sales campaigns, if you have only one ad set, you must use Campaign Budget instead of Ad Set Budget.
These updates show Meta’s push for more automation, improved attribution tracking, and deeper integrations with external measurement tools. Stay tuned for more updates!
Would you like help navigating these changes in your campaigns? Let’s discuss! 🚀