Hello everyone,
Today, I want to share some fascinating insights we’ve uncovered while analyzing Google Ads performance metrics. We looked at various measures of central tendency, calculated standard deviation, and even found out the correlation between clicks and conversions. Here’s what i hve found:
Key Metrics:
1️⃣ Mean Google Ads Clicks: 60.38
2️⃣ Median Google Ads Clicks: 60
3️⃣ Mode Google Ads Clicks: 78
🔵 Mean Google Ads Conversion: 5.98
🔵 Median Google Ads Conversion: 6
🔵 Mode Google Ads Conversion: 5
📈 Standard Deviation (Google Ads Clicks): 14.37
📉 Standard Deviation (Google Ads Conversion): 1.63
📊 Frequency Table for Conversions:
🔄 Correlation Coefficient between Clicks and Conversions: 0.448
Takeaways:
More clicks are generally a good thing but don’t guarantee significantly higher conversions.
The conversion numbers are most frequently between 6-10, indicating a focus area for optimization.
Variability exists in both clicks and conversions, signifying room for improvement and optimization.
By diving deep into these metrics, we can make more informed decisions and strategize better for future Google Ads campaigns.
Feel free to share your thoughts or questions! Let’s all grow together.
