Zoho CRM and Google Ads
Client
West of bBrickell
Platforms
Zoho CRM & Google Ads
Services
GCLID Tracking for Enchanced Conversions
Overview
In this project, the goal was to implement Enhanced Conversions on Zoho CRM and Google Ads to track and optimise offline conversions. The objective was to ensure that offline conversion data from Zoho CRM could be pushed to Google Ads, allowing for more accurate targeting and improved campaign performance.
Requirements
Data Integration: Ensuring seamless data flow between Zoho CRM, Google Ads, and Squarespace required careful mapping and configuration.
Automation Setup: Automating data transfer between Zoho CRM and Google Ads involved complex workflows in Zoho Flow.
Challenges
Zoho CRM Integration: Integrate Zoho CRM with Google Ads to track and push offline conversion data.
Enhanced Conversions Setup: Implement Enhanced Conversions to capture and send offline conversion data from Zoho CRM to Google Ads.
Zoho Forms and Automation: Use Zoho Forms to collect lead information and Zoho Flow for automation.
Google Ads Integration: Configure Google Ads to receive conversion data from Zoho CRM.
Squarespace CMS: Ensure integration between the Squarespace website and Zoho CRM for seamless data collection.
Results
Improved Targeting: Enhanced Conversions allowed Google Ads to use offline conversion data to target similar audiences more effectively.
Increased Campaign Performance: With accurate conversion data, Google Ads campaigns were optimised for better performance, leading to higher ROI.
Seamless Data Flow: Automation and integration ensured that data from Zoho CRM was accurately captured and utilised in Google Ads.